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Ghanz_02

Design Project

For this second multimedia project, I had the freedom to choose an open theme. After considering various concepts, I settled on a beverage theme, specifically focusing on matcha products. My choice of matcha was deliberate; beyond its popularity as a trend, its soothing signature green hue and rich texture offered strong visual appeal for creating an aesthetically pleasing graphic design.

The creative process began with seeking visual inspiration on Pinterest. I gathered various moodboard references—ranging from commercial poster layouts and elegant typography combinations to color schemes that would reinforce the fresh impression of matcha. In addition to brainstorming, I used Pinterest to find supporting visual elements, such as green powder textures, milk splashes, and the aesthetic of transparent cups, all of which helped enhance the final composition.

Once I had gathered all the conceptual references and image assets, I moved on to the execution phase using the Affinity application. The design process started with establishing the main composition, cropping and removing the backgrounds from the matcha images, and blending them with lighting effects to ensure a natural, cohesive look. Finally, I incorporated typography that offered contrast while remaining highly readable to convey the product’s message, resulting in a fresh, clean, and captivating matcha poster.